本校畢業生黃慧嫻 (2013年畢業)

本校畢業生黃慧嫻於2013年畢業後入讀香港浸會大學國際學院修讀市場學副學士課程,並在完成課程後入讀Edinburgh Napier University商學院與香港城市大學合辦的市場及管理學(榮譽)文學士,2018年以二級一等榮譽 (1st Division, Second Class Honours) 畢業。

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完成學士課程後,入讀香港城市大學市場營銷學系修讀市場營銷理學碩士 (MSc Marketing) 課程。在修讀碩士課程學期,得到浸會大學商學院教授 Ms. Katherine Mo 欣賞,協助撰寫及推薦其論文參與在意大利ICAMS國際研討會 (International Conference on Advances in Management Sciences, 2019)所舉辦的學術研討會及發表,題目為「香港電子付款的發展」,並於2019年於Journal of Advanced Management Science發表,同年以成績 GPA: 3.22碩士學位畢業。

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在學期間獎項:

  • Certificate of presentation (by Conference Committee of ICAMS 2019)
  • Journal Publication (by JOAMS)[1]
  • Best Director Award, Best Presenter Award, and Best Actress Award (By Department of Marketing, City University of Hong Kong)[2]

 

[1] Wong, W. H. & Mo, W. Y. (2019). A Study of Consumer Intention of Mobile Payment in Hong Kong, Based on Perceived Risk, Perceived Trust, Perceived Security and Technological Acceptance Model. Journal of Advanced Management Science, 7(2), 33-38. doi: 10.18178/joams.7.2.33-38

[2] Global Marketing 2018-19 Summer Semester

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